After Elliot Ludwig had founded his toy factory, kids around the world chanted only about its amazing products. The company projected a lasting image of a friendly game innovator while its walls withheld the suffering of a hundred mistreated employees. Tied by merciless rules and endless control, they were like prisoners forced to labor on impossible tasks. According to the tapes found in Poppy Playtime, the punishment for disobedience could be much more severe than a simple ejection.